One Direction

One Direction

By Monica Mantri, Operations Head A man came upon a construction site where three people were working. He asked the first, “What are you doing?” and the man replied: “I am laying bricks.” He asked the second, “What are you doing?” and the man replied: “I am building a...

Things Matter And It Ends There!

By Minal D’Rozario and Mayur Milan, Directors If you have been living under a rock or do not have access to social media, you may have missed the discussion on what matters and what does not. But the social commentary currently on, made us sit up and think about...
Finding Culture On Our Balance Sheet

Finding Culture On Our Balance Sheet

By Aniruddha Bhagwat, CEO and Co-Founder Culture Means Business. We have all been exposed to extensive discourses on building a strong work culture within organizational structures. It is important to understand that every culture is different, and the key is...
Little Deeper About Cones

Little Deeper About Cones

By Mayank Khanna Corona Immune strategies (Cone), named after the business environment created by COVID-19, is basically a package of new and innovative marketing strategies keeping human psychology in mind, to support business strategies in a...
Festive or Frivolous?

Festive or Frivolous?

Are our festival campaigns truly festive?  It’s that time again! Colours, flowers, sweets, fun, frolic, and brand campaigns! Has to be festival-time, right? And world-over, this is the time when audiences are the happiest, and (most crucially) in a mood to...