Festive or Frivolous?

Festive or Frivolous?

by | Blog

Are our festival campaigns truly festive?  It’s that time again! Colours, flowers, sweets, fun, frolic, and brand campaigns! Has to be festival-time, right? And world-over, this is the time when audiences are the happiest, and (most crucially) in a mood to...
Branded Content Literacy

Branded Content Literacy

by | Blog

My flatmate and I, each booking separate taxies to our work, set off for the day not knowing we would run into each other at the same event. Belonging to different companies, little did we know we would be consuming the same content at the same time and from the same...
When Gods Fall, PR Steps In

When Gods Fall, PR Steps In

by | Blog

By Mayur Milan, Director Religion is in a dire need of PR in India today. Agreed that the same is true globally, but India has a unique case at hand. Not only are the two largest religions in the country currently facing tough times on sticky wickets, but the one...
Mergers and Partnerships

Mergers and Partnerships

by | Blog

By Shoebahmed Shaikh, Director “Mergers are like marriages. They are the bringing together of two individuals. If you wouldn’t marry someone for the ‘operational efficiencies’ they offer in the running of a household, then why would you combine two...