Creating a unique property into the marketing centerpiece for global awareness to build an active community of CSOs

Treeni is a sustainability tech led USA based start-up focusing on delivering an all integrated platform product to measure, monitor and reimagine sustainability for its client partners. After a long standing relationship for marketing comms and social media communication, our team recommended a platform to bring together top tier CSOs and Sustainability from all over corporate India. The purpose of this platform called ‘Sustainability for Breakfast’ (S4B) would be to tackle key pain points in sustainability, and start the conversation of creating effective solutions in the space. Started with a prototype concept with only 11 CSOs present, we went on to implement 8 greatly successful events.

Solutioning and Approach

  • Formulating a core marketing idea, Sustainability for Breakfast for the penetration of Treeni amongst the top CSO fraternity
  • This idea was borne through extensive one on one discussions with leading CSOs from India
  • Community build and increase preference; the initiative was supported in later additions by Tata Motors, Yes Bank, Wipro, and Mahindra and Mahindra, proactively came in interest of hosting this activity
  • All content related to the property created and amplified across digital and traditional influencers and media channels
  • Ownership of all content and collateral design elements for the event including posters, event brochures, microsite, event design collaterals, and initiative brand identity


Delivered microsite collaterals & managed digital outreach

2 large clients acquired through the initiative

More than 400 CSO interactions facilitated

9 sessions of S4B initiated; the last one in partnership with Wipro