Insights to market communication for one of India’s leading educational institutions
Symbiosis International (Deemed) University, started in Pune in 1971, today has multiple top tier campuses across Maharashtra, Bangalore and Hyderabad. Through our six year long association with SIU, we have had the opportunity of undertaking various projects for communications, digital marketing and social media content creation and amplification for the brand. This has been driven by the three directors of Ideosphere, who are SIU alumni themselves.
Solutioning and Approach
- A multitude of projects explored since 2014 with four SIU institutes: Symbiosis School of Banking and Finance, Symbiosis Centre for Media and Communication, Symbiosis Institution for Business Management, Symbiosis School of Media and Communication
- Admissions campaigns run for three consecutive years for the Symbiosis Entrance Test, SIU’s undergraduate exam
- Unique insights to market approach explored for each individual project, and a connect established with each audience through digital and social media communication
- Creating quick response mechanisms to enable the growth and credibility of the brand
- Innovative communication strategies and brand building strategies for each project
Impact
Driving admission campaigns, building and enhancing reputation for SCMC, Pune
Creating demand for admissions for SIBM Bengaluru and SSBF, Pune
Improving share of voice for the SET exam for 3 consecutive years
Providing first response and customer support mechanisms for SET, Symbiosis and SSMC, Bengaluru
Amplifying brand leadership for Symbiosis IR conference