Building thought leadership for India’s most well known accelerator program to create a flourishing community in the startup ecosystem
Microsoft Ventures is one of the most sought after accelerator programs across the globe. In 2016, Microsoft Ventures India had to establish itself as a key player in the Indian Startup Ecosystem as it realized the importance of the ecosystem much before the Startup India Campaign gained momentum. Our team was responsible for leading social media outreach and digital content creation.
Solutioning and Approach
- Understanding the startup ecosystem in India and the key stakeholders within the pre-existing ecosystem
- Creating customized content for each audience segment, keeping MSA at the centre of that ecosystem
- Digital and on ground events planned and undertaken in order to disseminate customized content effectively
- Disseminating startup related information and creating bridges between the startup community and the investors through social media
- Bringing real spokespeople of the ecosystem to the forefront and building credibility
- ThinkNext 2015, 2016 and 2017 broadcast live through social media
Impact
Increased data flow between startups and Microsoft Ventures
Establishing mutually beneficial relationships like Reliance GenNext and Microsoft India
140% growth on Twitter, 50% growth on Facebook
50% increase in registrations for MSA