Enabling the product as the second most preferred choice for B2C consumer segments

Jabra, a part of GN Audio, has been around for more than a century. They have been amongst the top brands creating consumer headphones, professional headsets, and hearing aids under one roof, and are pioneers in the sound efficiency sector. The brand made its official entry into India only a few years back, and focused purely on PR to drive its marketing and business impact in the Indian market. Our role included brand awareness & salience, creating thought leadership, and stimulating demand for its products in the Indian market. The challenge was to take an enterprise product to the end consumer, in order to create awareness in the B2C segment.

Solutioning and Approach

  • Full scale consumer insights study to formulate the key messaging, value proposition and positioning for the brand
  • Media and influencer channels explored to build awareness, preference and thought leadership in the Indian market for B2C Jabra products
  • Our team was also responsible for the launch of 8 independent product in India
  • Brand custodians for the cross-brand partnerships, ownership of launch events, and creation of thought leadership content 
  • Fueling business in India for Jabra through PR/Communication
  • Media coverage and social media amplification of content created for leadership and internal stakeholders


14% increase in product Share of voice

260 media interactions and more than 40 product reviews gathered

Product ranking increased from third to second within preferred consumer segment

Jabra Elite Product Sold Out in India within 1 month of launch