Catenon is a tech-based, highly acclaimed specialized firm, focusing on data-driven recruitment services, providing unique and highly innovative talent solutions. While Catenon aimed at delivering custom solutions for talent assessment, digital recruitment and market intelligence and talent management processes, their brand visibility had hit a low. Our experience with them ensured we built mass awareness for the brand through a streamlined content amplification approach.

Solutioning and Approach

• A comprehensive insights study was conducted by our team to understand the industry better, along with the pain points of CHROs and top management recruiters
• The demand-supply gap for talent migration in the technology sector was focused upon, along with the trend of the talents’ preferences and willingness towards migrating to the country’s best working hubs (Pune, Chennai and Hyderabad)
• Talent in flow and out flow was analysed for each city by the research team
• The lifestyle index, decision making process and commute time for talent were also mapped and overlaid with the talent’s overall decision making process
• Ownership of the report titled ‘Which City Next: 2020’ created entirely by the team, and showcased to all brand stakeholders
• Ownership of the ‘Which City Next: 2020’ infographic created in line with the report, summarizing its key findings

Impact