Senior Associate- Digital (Channel Manager)

 

Job Description

Why Ideosphere: 

Ideosphere is a boutique consultancy focused towards simplifying business complexities through compelling narratives. If you are looking at making an impact which is intrinsic and focused towards a deep rooted understanding of the businesses and their challenges, we would urge you to get in touch with us.  

What in Ideosphere

A channel management profile for a creative and data – driven expert to develop audiences and increase awareness on social media platforms. Ability to develop and execute a strategy to increase the reach and engagement of content.

Values Expected Within Ideosphere

  • Trust towards ownership of work and focus towards the value & outcomes
  • Authenticity to accept mistakes and failures if any, and an attitude to not make the same mistakes again based on feedback
  • Respect people’s opinions based on facts and validations.
  • Empathy to collaborate with others and understand perspectives

Attitude: 

Listen: Active listening of the individual & brand tonality and align with specific industry

Learn: To be agile towards the approach and think for the benefit of the outcomes

Leverage: Thrive on data analytics to identify areas of growth and recommendations 

Job Responsibilities

Technical

  • Manage profiles and pages on social media platforms including Facebook, Twitter, Instagram, LinkedIn, etc.
  • Ability to interpret data, create presentation decks and provide analytical conclusions
  • Active involved in SEO efforts (keyword, image optimization etc.)
  • Ability to seed content into social applications 
  • Measure performance of digital marketing efforts using a variety of web analytics tools (Google Analytics, WebTrends etc.)
  • Monitoring and reporting usage statistics and other relevant data
  • Assist in the formulation of strategies to build a lasting relationship with stakeholders
  • Keeping upgraded on the emerging trends and industry standards in social media
  • Collaborate and work with designers to improve user experience

Management

  • Brief content team regarding the work to be done
  • Support short format content strategy development
  • Maintain relationships with media agencies and vendors
  • Act as first level of quality inspection for all work related to digital accounts being managed

Job Requirements

  • Good understanding of digital marketing concepts and best practices
  • Hand on knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
  • Ability to multitask, solve problems and operate with team in a fast-paced environment while maintaining strong attention to detail
  • Ability to write social media copies and descriptions (with SEO knowledge preferred)
  • Tech-savvy and intuitive with great ideas to reinforce the marketing campaigns
  • Strong written and oral communication skills, with high proficiency in english copy
  • Bachelors/Masters in marketing, digital marketing or other relevant field

Experience: 1 to 2 Years 

Location: Mumbai