Blogs
One Direction

One Direction

By Monica Mantri, Operations Head A man came upon a construction site where three people were working. He asked the first, “What are you doing?” and...

Is Your Client A Good Culture-Fit For Your Organisation?

Is Your Client A Good Culture-Fit For Your Organisation?

“How many times can we expect to see ourselves on the front page” used to be the PR equivalent of the graphic design client who asked you to “make our logo bigger”. No one misses those days. The agency-client relationship is sometimes the corporate world equivalent of a sadomasochist relationship and unless consultancies want to be a glutton for punishment, it doesn’t end well.

Finding Culture On Our Balance Sheet

Finding Culture On Our Balance Sheet

Culture Means Business. We have all been exposed to extensive discourses on building a strong work culture within organizational structures. It is important to understand that every culture is different, and the key is consistency in the shared sense of purpose, personality and character an organization showcases.

Little Deeper About Cones

Little Deeper About Cones

Corona Immune strategies (Cone), named after the business environment created by COVID-19, is basically a package of new and innovative marketing strategies keeping human psychology in mind, to support business strategies in a Volatile-Uncertain-Complex-Ambiguous (VUCA) world.

Festive or Frivolous?

Festive or Frivolous?

Are our festival campaigns truly festive?  It’s that time again! Colours, flowers, sweets, fun, frolic, and brand campaigns! Has to be...

Branded Content Literacy

Branded Content Literacy

My flatmate and I, each booking separate taxies to our work, set off for the day not knowing we would run into each other at the same event....

When Gods Fall, PR Steps In

When Gods Fall, PR Steps In

By Mayur Milan, Director Religion is in a dire need of PR in India today. Agreed that the same is true globally, but India has a unique case at...