With Global Alliance joins PrivacyRules to offer crisis communications expertise across 12 markets
The With Global Alliance - an international network of expert technology PR agencies of which Ideosphere is a founding member - is joining the...
One Direction
By Monica Mantri, Operations Head A man came upon a construction site where three people were working. He asked the first, “What are you doing?” and...
Things Matter And It Ends There!
By Minal D'Rozario and Mayur Milan, Directors If you have been living under a rock or do not have access to social media, you may have missed the...
Why Values Are More Important Than Skills?
By Rishika Agrawal, Senior Associate-Culture Our story is set in a large corporation, where our two protagonists worked one in hand. The first one...
Is Your Client A Good Culture-Fit For Your Organisation?
“How many times can we expect to see ourselves on the front page” used to be the PR equivalent of the graphic design client who asked you to “make our logo bigger”. No one misses those days. The agency-client relationship is sometimes the corporate world equivalent of a sadomasochist relationship and unless consultancies want to be a glutton for punishment, it doesn’t end well.
Finding Culture On Our Balance Sheet
Culture Means Business. We have all been exposed to extensive discourses on building a strong work culture within organizational structures. It is important to understand that every culture is different, and the key is consistency in the shared sense of purpose, personality and character an organization showcases.
Little Deeper About Cones
Corona Immune strategies (Cone), named after the business environment created by COVID-19, is basically a package of new and innovative marketing strategies keeping human psychology in mind, to support business strategies in a Volatile-Uncertain-Complex-Ambiguous (VUCA) world.
5 Seconds of Silence – Bigger than a dream: Passion, Perseverance, Perfection
By Minal D’Rozario, Co-Founder and Director From Gary’s one killing look on plating and assessing efforts to George’s unique set of tweezers and...
Festive or Frivolous?
Are our festival campaigns truly festive? It’s that time again! Colours, flowers, sweets, fun, frolic, and brand campaigns! Has to be...
Branded Content Literacy
My flatmate and I, each booking separate taxies to our work, set off for the day not knowing we would run into each other at the same event....
#10YearChallenge: Overcoming the Old-Dog Challenge
By Gulshan Kaur Batra, Consulting Associate Social media is currently trending the #10yearchallenge. You put up your current picture vis-à-vis your...
When Gods Fall, PR Steps In
By Mayur Milan, Director Religion is in a dire need of PR in India today. Agreed that the same is true globally, but India has a unique case at...