Every brand has a story. Getting your audience to listen is our challenge. Stories have the power to evoke conversations, and great ones can build communities. This is at the core of what we do.
We look at your brand from an alternative perspective using deep-rooted stakeholder insights to form and tell your brand stories through new age communication solutions. Ideosphere strives to not only build great brands, but also build a robust brand culture both within and outside your organization.
At Ideosphere we endeavor to discover in-depth insights to form our narrative. Every story is unique. An awesome story with a gripping narrative has the power to live on forever. Every brand has unique layers and going beneath the surface enables the construction of a great story.
An integrated thought process and team ensure a seamless integration between insights, social media/digital, and communication/PR for an enhanced brand impact.
At Ideosphere, we believe in going below the surface to understand not only ‘what’ and ‘how’ but more importantly, to communicate ‘why’ our clients do what they do best. Our insights-led approach is the first step towards uncovering brand perceptions and discovering emotions behind a brand and audience relationship. Our research team is fanatical about plunging to extreme depths to understand your brand that ensures simple solutions for complex challenges.
Take a peek at some our select insights reports:
After building a good story premise, it’s time to deliver a memorable act. Our team of storytellers builds on this foundation to create your brand communication portfolio. We choose the most effective media vehicles to ensure your message reaches its desired audience.
The essence of a good story lies in the charm of a storyteller. A relevant message always finds a receptive audience and our public relations team.
Creating conversations with the audience and growing the narration to form the next chapter in the story telling process is very important. The story has to be told in pictures, videos, and messages. Ourbit aims at adding our bit of magic to our brand partners’ stories to bridge the gap between real life people and their digital conversations.
Using online social media and reputation tools & techniques, we tell the brand stories and keep a watch on the conversations being generated from them. We also assist organizations to customize their social media channels as business tools helping them in their human resource efforts, customer relationship management endeavors and brand positioning activities.
Consumer & Brand Insights
Message & Communication
SMM & Digital
Introducing vegetarian range
Interactive technology to enable
consumers to co-create experiences with the brand, making it a two-way communication.
Snickers campaign was successful
in catching the consumer’s attention
and enabled the brand in capturing
a larger brand space in their minds.
Changing definition from an animation patch up studio to a storyteller.
Highlighting & sharing on expertise in
synthesis of live action and animation
by Eekasaurus supported by their work
on various campaigns.
Establishing the voice of a thought leader in the industry who is proficient and has the experience of a variety of genres.
Overcome new product failures.
Establishing one of the first ice cream taste panels in the country.
50 % cut in product failure rate.
66 % of potential failures prevented.
Positioning for an industry voice
Creation of a home loan
partner, guide and friend
through education & analysis.
Establishing a voice of leadership.
Changing the negative
perceptions of kids online.
Consumer centric communication
initiatives to drive responsible internet.
One of the top 5 children’s websites in india today; the 2nd largest in terms of monthly page views.
ignorance with education.
Corporate out reach
educational platforms .
A new generation of well informed
Developing an aura of
creating ideas of impact.
An insights-led series of reports
across industry sectors.
Engagement through creation
of a proprietary media.
Positioning Kimaya NICU was a mission for critical online web application for Neonatal ICU’s, to tackle life critical challenges of premature babies.
Designed and Executed the Consumer &
Industry communication strategy, as the
first ever application to decrease the infant mortality rate in neonatal ICU’s.
Increased awareness about the product amongst consumers and medical practitioners. Also, the campaign being awarded Bronze Abby’s at Goa Fest 2015.
Positioning as India’s most comprehensive nutrigenomics experts in India and create awareness about the technology of
Consumer and industry centric communication to create preference for nutrigenomics as a customized preventive treatment.
Increased preference and awareness about the technology of nutrigenomics as the next level of customized preventive treatment through genetics and diet.
Other client case studies
Awards & Recognitions
While we believe in making
news for our clients, there are
times we become news ourselves.
• Aniruddha Bhagwat: IMPACT’s Top 30 Under 30 list, 2015
• Exchange4media India PR and Corporate Communication Awards 2015. Commendation Letter for GeneOmbio Technologies - Genesupport - Category Healthcare / Healthcare Providers
• Aniruddha Atul Bhagwat shortlisted under the Top 30 under 30 List by PR moment
• Bronze Abby for Business & Home Services (PR) - For 'Kimaya A Birth of A Miracle' Case Study
• Young PR Professional of the Year by exchange4media's IPRCC Awards 2014
• Recognized as Small Consultancy of the Year by exchange4media's IPRCC Awards 2014
• Baskin-Robbins case study ranked by the 10th Annual SP Jain Institute of Management & Research as one of the top 12 insights-led impact ideas of 2014
Co-Founder & Director, Ideosphere
Aniruddha Atul Bhagwat
Co-Founder & Director, Ideosphere
Shoeb Ahmed Shaikh
Director – South, Ideosphere
Founder and Chief Contributor, Ourbit
At Ideosphere, we aspire to be known for the right reasons; Progressive, Culture and Good Work”. Easily the most experienced person means that her innate organizational and strategic expertise has resulted in the strong foundations of Ideosphere. The ability to understand consumer behaviour and their effect on communication, her instincts lie towards structuring and forming and collaborating narratives for creating successful brand stories. Passion & Brand Ownership are some of the attributes she has successfully extended within the culture of Ideosphere. When not working, she is exploring new life experiences with her son and knowing more about food & culture.
If communication is an art, meet our maestro. His vision of amalgamating consumer insights and business perspectives to create strong and differentiated narratives for brands will separate the good from the great, influential and immortal led to him co-founding Ideosphere in 2011. His exposure across different aspects of the communication industry from client acquisition to company management gives him an edge to understand client businesses and align communication strategies for success. When he is not focusing on taking Ideosphere to next paradigm, you may find him on the running track in the morning, playing on the tennis court in the afternoon, or hitting the closest karaoke bar in the evening.
After working with a multinational for many years, Shoebahmed has been bitten by the start-up bug. Being an engineer has also made him realize that being a good programmer or product developer doesn’t necessarily make you a good storyteller. He’s happy to get a chance to address both these points at Ideosphere. His client side experience allows him to be more understanding of the business implications of good communication. Shoebahmed focuses his creativity on our clients in the South and is constantly looking to push the boundaries of innovation at Ideosphere. Being an avid sports fan (read: football) was all the push he needed to spearhead the sports communication division at Ideosphere.
When you need to build a company from grounds up, you need someone who has been there and done it himself. Mayur is the personification of that philosophy. Starting on the brand side as a marketing spearhead, he moved to digital marketing when digital was in its infancy here in India. Cutting his teeth on social media communication with the biggest brands in India gave him the right experience to setup Ourbit. The vision was simple, integrate the real world with digital world and amplify the brand voice. An engineer by training, Mayur brings logic in the randomness of digital communication. An avid reader and a sports freak, Mayur is also a teacher and a dog lover.
Keeps the boredom away! There’s a story in every nook and corner at Ideosphere. Our first day of existence was actually a holiday! Not just any holiday, ironically it was Labour Day. Then we had to go and top this, so Ourbit was founded on 12/12/12 with complete disregard of the Mayans. Apocalypse Postponed!
You can hear less the 12 known and unknown languages at any given day.
Bus, Train, Flight or Boat. We have gathered here from 15 unique towns of India
If we celebrated all of our festivals, we would only work less than half the year. And no, we don’t do that.
Everyone’s a DJ
Ever wondered how Adele sounds after 4 Bottle Vodka? Gandi Baat!
The Family That Eats Together
World Record I: A 4 Course Meal Cooked in 60 Minutes and Rs. 1800
World Record II: Finishing off the entire meal in just a tad over four minutes!
Remember the small things
Our first client paid flight ticket. A unique contract on the back of a business card. Preserved and Remembered.
Ownership and Humility
When we move to a new office, we call Ideosphere Movers & Packers. Check your egos at home because everyone pitches in!
We can laugh at ourselves
No one remembers Ideosphere Entertainment, and to be honest neither do we. Bad break.
Drop us a line if you think you’d like to work with us.
Lets tell some stories together!
Drop us a line to talk.
No. 5, Parisar Building, 109/1-2, Thorat Colony, Opp. Karnataka High School, Erandawane, Pune – 411004
Phone: 020 25442911
104, Corporate Corner, Near Dalmia College, Sundar Nagar, Malad (W),
Mumbai - 400064
Phone: 0222 8780411
Building S-14, 3rd Floor,
80 Feet Road (Opposite Reliance Fresh), Koramangala 1st Block, Bangalore - 560034
Phone: +91 80 40900202